Trademark guides / Yeti
Is “Yeti” safe to use on Etsy?
No, not unless you’re selling the genuine brand. “Yeti” is a trademark of YETI Holdings.
"Yeti" is YETI's trademark. For other brands, say "insulated tumbler".
Why it’s a problem
YETI actively pursues lookalike drinkware. In 2020 YETI and Amazon jointly sued sellers of counterfeit YETI Rambler products. Calling a non-YETI tumbler a "Yeti" invites the same scrutiny.
What Etsy does when it’s reported
Etsy removes a listing when a rights owner files an intellectual property report, and you can only respond afterwards with a counter notice. Repeated reports against the same shop can lead to suspension.
Etsy's Handmade category makes this worse: sellers describe their own designs with popular words, and some of those words belong to someone.
What to write instead
- insulated tumbler
- stainless steel tumbler
- vacuum-insulated cup
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against Etsy’s own rules and every term in our trademark list.
Related
Source: JURIST: Amazon and YETI sue over counterfeit sales
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.