Trademark guides
Everyday words that are registered trademarks, who owns them, and what to write instead. Each one links the registration, court case or brand statement it’s based on.
| Word | Owner | Etsy | eBay | Amazon |
|---|---|---|---|---|
| Velcro | Velcro Companies | Avoid | Avoid | Avoid |
| Onesie | Gerber Childrenswear LLC | Avoid | Avoid | Avoid |
| Smiley | The Smiley Company | Avoid | Avoid | Avoid |
| Super Bowl | National Football League (NFL) | Avoid | Avoid | Avoid |
| Disney | The Walt Disney Company | Avoid | Avoid | Avoid |
| Chanel | Chanel | Avoid | Avoid | Avoid |
| Yeti | YETI Holdings | Avoid | Avoid | Avoid |
| Stanley | Pacific Market International (Stanley) | Avoid | Avoid | Avoid |
| Pokémon | The Pokémon Company / Nintendo | Avoid | Avoid | Avoid |
| Taco Tuesday | None since July 2023 (formerly Taco John's) | Safe | Safe | Safe |