Trademark guides / Onesie
Is “Onesie” safe to use on eBay?
No, not unless you’re selling the genuine brand. “Onesie” is a trademark of Gerber Childrenswear LLC.
"Onesie" is Gerber's registered trademark for baby clothing. Use "baby bodysuit" instead.
Why it’s a problem
ONESIES is a live U.S. registered trademark (Reg. No. 2549557, renewed) for infant and children's clothing, owned by Gerber Childrenswear. Using it for baby bodysuits that aren't Gerber's invites IP complaints, which lead to removal.
What eBay does when it’s reported
Brand owners report listings to eBay through its Verified Rights Owner (VeRO) program, and eBay removes the reported listings. Repeated removals can restrict or suspend your account. eBay's search manipulation policy also bans comparing your item with other brands' products.
eBay titles are only 80 characters, so sellers squeeze in popular keywords. A trademarked keyword in the title is the most visible place to be caught.
What to write instead
- baby bodysuit
- infant bodysuit
- one-piece
- short-sleeve bodysuit
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against eBay’s own rules and every term in our trademark list.
Related
Source: USPTO TSDR: ONESIES, Reg. 2549557
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.