Trademark guides / Velcro
Is “Velcro” safe to use on eBay?
No, not unless you’re selling the genuine brand. “Velcro” is a trademark of Velcro Companies.
"Velcro" is a registered trademark. Unless this is genuine VELCRO brand product, call it hook and loop.
Why it’s a problem
VELCRO is a registered trademark, and the company actively tells the public not to use it as a generic word. Listing a product that isn't VELCRO brand under that name gives the brand owner grounds for an IP report, and platforms remove reported listings first and review later.
What eBay does when it’s reported
Brand owners report listings to eBay through its Verified Rights Owner (VeRO) program, and eBay removes the reported listings. Repeated removals can restrict or suspend your account. eBay's search manipulation policy also bans comparing your item with other brands' products.
eBay titles are only 80 characters, so sellers squeeze in popular keywords. A trademarked keyword in the title is the most visible place to be caught.
What to write instead
- hook and loop
- hook-and-loop closure
- self-fastening
- touch fastener
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against eBay’s own rules and every term in our trademark list.
Related
Source: Velcro: Don't say Velcro
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.