Trademark guides / Disney
Is “Disney” safe to use on eBay?
No, not unless you’re selling the genuine brand. “Disney” is a trademark of The Walt Disney Company.
Disney names and characters are trademarked and copyrighted. Unlicensed items using them are removed on report.
Why it’s a problem
Disney owns trademarks for its name and characters and copyrights in the characters themselves. Unlicensed merchandise using either can be reported and removed, and no wording change makes a copied character safe.
What eBay does when it’s reported
Brand owners report listings to eBay through its Verified Rights Owner (VeRO) program, and eBay removes the reported listings. Repeated removals can restrict or suspend your account. eBay's search manipulation policy also bans comparing your item with other brands' products.
eBay titles are only 80 characters, so sellers squeeze in popular keywords. A trademarked keyword in the title is the most visible place to be caught.
What to write instead
- your own original character
- theme park trip (without naming the park)
- magical vacation
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against eBay’s own rules and every term in our trademark list.
Related
Source: eRank: Tips to avoid getting your Etsy shop closed
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.